My Story

"HELLO!" I am an Innovation Strategist and Business Generator that believes that scalable transformation, and magic, happens at the intersection of: PEOPLE (your greatest asset), PROFIT (near-term and next decades revenue), and PURPOSE (your 'why').

I love to shape the future with my clients! And I am currently engaged in the following pursuits...


Independent consultant

I am also available to lead project sprints and creative workshops to help your organization drive future growth through Innovation Strategy, Igniting a Culture of Creativity and Business Development optimization. 




Passionate about catalyzing solutions for a better world, I am actively engaged in philanthropic and social good endeavors.

My current commitments are centered around Virgin Unite - Richard Branson's non-profit foundation.

A spirited mix of optimism, curiosity and empathy is what drives Karena. “It’s all about uncovering connections”, she says of framing client challenges as opportunities for innovation and transformative growth. “True magic happens at the intersection of people, profit and purpose”.

From start-ups to Fortune 500's, she is inspired daily by organizations who embrace change and positively impact the future of how people live. Karena works across a diverse range of sectors, and has deep expertise in financial services, technology, real estate, CPG and luxury.

Audacious by nature, Karena says she loves working on the front lines “to help her clients future-proof their business with impactful business development strategies and creative cultures that nurture innovative thinking".

In her past life, Karena led global campaigns for Sony Music recording artists, launched a television show in her motherland of Australia, and a successful advertising production company in New York City.

Passionate about catalyzing disruptive solutions for social good, she is also active member of Richard Branson’s Virgin Unite community.

Here is a snapshot of some of the organizations I have collaborated with in recent years. Please connect for more info.